Rock U - Finances - Giving Alerts

Transcribed Video Content

Imagine a family's giving drops off and nobody notices for months. Giving alerts make sure you don't have to be worried about what's going on with your giving. Instead, Rock will let when certain things have happened. Let's get into setting up giving alerts right now. So giving alerts are simple once you understand them. I'll step you through how we set up those alerts and what these alerts mean. To get started, you'll want to head to finance down to giving alerts under the Administration section. And here's some that we see we've already gotten alerts for and you start with looking at this little dot over here. And green alerts are for alerts that have to do with generosity and this other color is for follow-up. So when you are doing a follow-up alert, that usually means something a gift is less than or later than we expect. A generosity alert usually has to do with a larger or more frequent gift than we expect. And these can be helpful, especially if you set them up in a way that makes sense for your organization. So we'll go through some of these columns. You can see when we got the alert, who triggered this alert, who was the giver, the campus, the name of the alert that's been created, what the amount of the gift is, and note this won't show up if it's something it's been longer than usual since a gift has been given, if there's a follow-up that because that would mean that there's actually been no gift, then you can see plus or minus how different this amount is from their median giving, which means if you were to line up all of their giving and select the middle, the gift that is in the middle of all of those gifts in terms of value, this is how different it is from that. So for example, Wendy usually gives $20 but this is plus $2,705 more than she usually gives, meaning this is a large gift. And we can see the days plus or minus from the mean. And you can also see things in terms of how often or how much they give, you can see the inner quartile range, that's sort of the middle 50% of their giving where what amount they would give $233 is around what they give most often. And you can see the amount measures and then the frequency measures how often do they give and then how much do they usually deviate from that, so the standard deviation. And a high standard deviation means they give on a sort of a weird schedule. A lower standard deviation means they're pretty consistent with how frequently they give. You can also do some filtering and such if you have a bunch of alerts to find specific alerts. But let's look at how to add alerts by clicking this ellipsis and click configure alerts. Now we're going to scroll past some of this giving automation configuration to the giving alerts section And we have some global settings here such as how often globally in days we want our global repeat prevention duration to be. This basically means if you don't want an alert to fire all the time, you can pick how many days of buffer you want between an alert firing if the same conditions are met multiple times. Then you can do that individually for our different types of alerts gratitude and follow-up. And we have two alerts here already. You can add a new one if you'd but let's look at the large gift alert that we already created by editing. And it's pretty simple when it comes down to it. You can be specific about which alert type there is. So again, gratitude is usually for more frequent gifts than usual or larger than usual. Follow-up is for gifts that are later or smaller than usual. But you can pick accounts and these are financial accounts that this alert applies to. You can include the child accounts. You can also say continue if matched. So if any of these criteria match, instead of just immediately firing, additional rules should be considered and you would go through even more match criteria even if one of them already counts. Then you can also pick the days to run this alert. So, in the background in Rock, this decides whether you want this to run every day or on certain days. Then you can also do the repeat prevention duration for this specific alert. So again, this is that buffer between how often this alert can be fired. Now to the criteria, this is super important. I'll try to help you understand these in simple terms. So the amount sensitivity scale first and this is in the case of gratitude for under what conditions basically an amount should be considered larger than usual. There are some typical values shown here as in two or three and two, for example, is pretty aggressive meaning this condition will be met more often because it's easier for this to happen. And this is when a gift was more than double the inner quartile range from their median gift amount. What that means in plain language is for a biweekly giver, so someone who gives every other week with a median gift of 400 and an interquartile range of 65, this alert would be, it would go off if a gift of $530 was received. Now, it's different if you pick three and this is more normal, less aggressive and it's probably a good condition to actually fire the large gift because it means the gift is much larger than usual And this would mean the gift is three times that $65 amount of their interquartile range and that means if their median gift is $400 and then you add $65 three times, then a gift of $595 would be considered larger than usual. Now, a frequency sensitivity scale, it scales in the same way. Again, this is just two or a three and what this number or this variable is, is this would alert when the frequency of a gift is earlier than two times the standard deviation. For a biweekly giver with a mean of fourteen days and a standard deviation of 3.8, an alert would be generated for a gift if it has been fewer than ten days since their last gift. So it rounded here. If a gift is four days early, then this would launch an alert. If it's seven days early, then if you had picked a scale of three, that would launch an alert. Then you can get more specific about what gifts count, what minimum gift amount, maximum, minimum, median, maximum, median, maximum days since the last gift, and the person date of view even that this person must be in. This allows you to get specific about what alerts count, which are worth being notified about. Then you can pick what happens after an alert criteria is met. You can launch a workflow of a workflow type. You can even launch a connection based on a type that you pick. You can send a donor communication from a template that's been created. You can send account participant communication from a template. You can send a bus event or you can do an alert summary notification group. So you just pick a group where this alert summary notification would go out. Now, just wanna cover real quick if you had picked follow-up. Everything looks pretty similar. Again, it's that scale. You can even up the scale more if you wanna do something higher but in reality you're probably going to want to do two or three. Makes most sense here. So for follow-up, when a gift is much smaller than usual, An aggressive amount would be if a median gift is $400 and an interquartile range is $65 then if a gift of $270 was received, this criteria would be met or if you scale it even more than a smaller gift would match the criteria. Then for the sensitivity, we can look at this pretty simply. The gift was received, if there's a mean of fourteen days and a standard deviation of 3.8, then if no gift was received for twenty two days, this alert would fire. Or with a scale of three, if no gift was received within twenty six days. And you can scale that up again so that these alerts match what makes sense for your organization. Giving alerts turn raw giving data into timely pastoral moments. Set up the alert once and you'll never forget again.