Core Docs - Engagement - Set Subscription Preferences

Rock Version: v20.0
Last Modified: 2026-05-01 1:39 PM

Communication Preferences

When someone is taken to the Unsubscribe page on the external site, they’ll see the Unsubscribe page, pictured below. Upon arriving at the page, they can proceed to set their email preference.

There are two different modes.

Communication Preferences Mode

If the person didn’t unsubscribe from a communication list, their Person Profile email settings in Rock will be updated to “No Mass Emails.” If it’s already set to “No Mass Emails” then it will be updated to “Do Not Email.”

Changes to a person’s Email Preferences are logged in the Person History area under the History tab in the Person Profile.

To have more control over Communication Preferences, configure the block settings.

In addition to controlling what’s shown on the block, you can customize the text for each section of the Email Preference Entry block using the Customize Text tab. This lets you align the messaging with your brand, personalize the experience or clarify what action was just taken.

Leaving any text box blank will remove the text from the Email Preference Entry block altogether.

Next, let's look at the other side of this block.

Unsubscribe Mode

If the Email Preferences Entry block is accessed from an unsubscribe link, it will look a little different.

The section titled Available Communication Channels appears when a person has unsubscribed from at least one channel. It lets them resubscribe or view channels where they have View permission but aren’t currently subscribed.

Unsubscribe Mode can be accessed via a query string in the following format: 
Example: .../Unsubscribe/{EncryptedPersonString}?CommunicationId=42
This link can also be set in the Communication Mediums settings for Email.

The following page displays when Deactivate is selected as an Opt-Out Option in Unsubscribe mode.