Core Docs - Engagement - Flow Analytics

Rock Version: v20.0
Last Modified: 2026-05-01 1:39 PM

Select an active communication flow to view analytics. Flow analytics show how well your messages are performing, and what is driving conversions (if they're enabled). The details you see depend on the Trigger Type you selected.

These charts suggest correlation between messages and conversions, not direct causation.

Individual Message Metrics

When you select a message from the list, you’ll see detailed analytics. Available metrics vary by message type.

Metrics for Email Messages

Unsubscribing From a Flow

If a recipient clicks Unsubscribe in an email, this is the page they’ll see. The message displayed depends on the unsubscribe message you set earlier in the flow setup (Unsubscribe Message).

This helps people manage their preferences without unsubscribing from all church communication. Coaching tip: Be intentional when setting your unsubscribe message so recipients know exactly what they’re opting out of.

Unsubscribing from a Flow
When someone clicks Unsubscribe from a flow, they’re removed from future messages in that flow. See the Communication Preferences chapter for full details on unsubscribing.