Core Docs - Digital Publishing - Use Media Analytics

Rock Version: v19.0
Last Modified: 2026-02-17 3:07 PM

Let's start by taking a look at the wealth of information available at your fingertips from the Media Element analytics page. From here you can see who engaged with a video. As you learn about this page, you'll find it quickly becoming a critical part of your digital strategy. You can navigate to this page by going to Admin Tools > Settings > Media Accounts > [Your Account] > [Your Folder] > [Your Media Element].

For instance, in the screenshot below you can see engagement on a sample training video. The graphs overlayed on top of the video show us a spike in engagement and rewatches near the beginning of the video, telling us something important happened there (that's where the navigation to the Campus configuration is provided). Pretty insightful, right? Imagine how your digital strategy could be informed by the knowledge you gain about what people are actually watching in each of your videos. What's more, you can move your mouse over the video to view the thumbnail at any given point in the video, telling you exactly what content people are engaging with.

We can also see overall engagement, a play count, and the total minutes watched. The Plays Per Day graph is a great tool for easily monitoring engagement with your video over time. Down below we can also see Ted Decker watched 100% of the video and, shown in dark blue, rewatched certain portions near the end. On the other hand, an unknown person watched 88% of the video, having skipped over the first part. Having this level of detail for each individual is something you won't find with other digital media services.

Bringing this all together, simply looking at the analytics and engagement patterns brings you insight into why some videos are more popular than others. It could be that certain speakers or specific topics garner more engagement than others. With all of this data provided for you, you can easily find where to refine your digital strategy to increase engagement.

There's another feature we should mention here that you can't actually see but is very important (and pretty cool). Rock's Media features work across platforms. That means someone can start watching a video on mobile, then switch over to web and pick up right where they left off, even days later. You can choose to have those separate watches combined into a single watch or multiple watches on the analytics page by a simple update to the Media Player shortcode Lava, which we'll discuss later.