Core Docs - Engagement - Intro to Communication Flows

Rock Version: v19.0
Last Modified: 2026-02-17 2:33 PM

Communication Flows turn scattered messages into smart, strategic nudges that move people to action. Whether you’re announcing a new event or rallying a ministry team, Flows help you send the right message at the right moment, with a clear goal in mind.

No more guessing what’s working. With built-in tracking, you’ll see exactly who’s engaging, what actions they’re taking and how close you are to hitting your target. Imagine hearing, “We want 25% of new attendees in our Intro Class by December,” and knowing you can measure every step of the journey with Flows.

You’re not just sending messages. You’re building momentum like a river gathering strength as it flows.

What is a Flow?

A Flow is a sequence of Rock-powered communications — Email, SMS or Push notifications — designed to guide people toward a specific goal. You can schedule messages over time, target exactly who should receive them and remove individuals once they’ve completed the journey.

What is a Conversion Goal?

A Goal defines success for your Flows. It’s based on actions like filling out a form, joining a group, registering for an event or appearing in a data view. With Conversion Tracking enabled, you’ll know if your messages are doing what they set out to do.

Flow Types

Flows Without Conversion Goals:
You can still use Flows to package related communications even if you don’t need to track specific outcomes. This works well when conversions aren’t essential to your process.