Blog - Gmail Spam Requirements

Published: Jan 24, 2024

As you may have heard, Google shared an article about new Gmail spam requirements that they plan to enforce starting on February 1, 2024.

Going forward, bulk senders (those sending 5,000 or more messages per day) will be required to:

  1. Authenticate their email
  2. Enable easy unsubscribe
  3. Ensure they're sending wanted email

Authenticate Your Email

What you'll need to do:

Set up SPF and DKIM email authentication for your domain.

Enable Easy Unsubscribe

What you'll need to do:

After updating to v16.3 (coming soon), emails sent by Rock will allow email clients like Gmail to show a native Unsubscribe button, making it easier to unsubscribe from communications and communication lists. This feature will be enabled by default but can be turned off with the new Email Medium setting in Rock, Enable One-Click Unsubscribe.

Gmail and other email clients may have additional requirements before showing the Unsubscribe button. According to a Google Support forum, "Gmail doesn't show the Unsubscribe button until it has assessed your domain and decided that you are reliable."

Ensure You're Sending Wanted Email

What you'll need to do:

Nothing. According to Google, "Gmail will enforce a clear spam rate threshold that senders must stay under to ensure Gmail recipients aren't bombarded with unwanted messages." Rock can send a communication to a manual collection of recipients or recipients on a communication list. Unsubscribing from communication lists and mass email is now easier with emails sent from Rock.

Check out Google's Email Sender Guidelines and FAQ pages if you need help improving your email system and for tips on how to avoid your messages ending up in spam or being blocked by Gmail.

You can also check out our Rock U Communication series to learn about the communication tools built into Rock.