A Sponsored Blog Post by Powered by Text
As texting has become your church members’
preferred communication pathway, there is a key ingredient needed to increase
the likelihood that people engage with your texting campaigns.
If you baked a cake one way and then
discovered a new ingredient that made it better, would you ever skip using the
new ingredient again? You wouldn’t. In fact, you would always use that
ingredient from there on out.
98% of people open text messages, the majority
within three minutes of receipt. Furthermore, 95% of text messages are read and
responded to within 3 minutes of being received.
These numbers tell a compelling story: texting
is how to get your message to your church. It is the best way to engage and
connect with guests as they visit your church. You can provide them with a
quick and easy way to get to know your leadership, staff and beliefs.
However, consistency
will level up the strategy for your guests AND your members.
A consistent
texting strategy is the key ingredient that will help churches create a
lasting impact with their people.
What do you mean by “consistent”
texting?
A consistent texting strategy is intentional,
calculated and persistent. It’s not just one text here and there. Consistency
is sending multiple coordinated and cohesive messages meant to captivate and
capture people’s attention throughout the week.
In the busyness of life, people need to see
multiple messages. They need to be reminded of who, what, when and where. A
consistent church texting strategy keeps your message at the forefront of
people’s minds.
At Powered By Text, our team helps our
partners craft their weekly churchwide cadence.
Over our company’s two-decade history, we have developed proven texting
strategies to help churches connect with their people.
This churchwide cadence typically consists of
two messages throughout the week to keep your people engaged with your church,
providing them with opportunities to access your digital content, service
opportunities and any other opportunities your church provides.
Why is consistent church texting
important?
Because the gospel is important.
People are bombarded with communication today,
seeing between 7,000 to 10,000 ads per day. The gospel is too important to be
deleted in an email or swiped past on social media. Churches need to win the
war on the mobile device and get the gospel in front of people consistently.
Consistent texting is the bridge between awareness and participation.
This key ingredient increases engagement,
helping move people from seeing to doing; from sitting to serving. We know this
type of movement and growth is what churches are after–and so are we.
Why choose Powered By Text in
Rock RMS?
Powered By Text exists to cultivate
connections to create infinite impact. We’re after much more than being your
texting service provider.
Aside from our easy-to-use software and
enterprise-level features, we care about you and your church. PBT comes
alongside you with ministry-experienced team members to ensure you’re texting
the right way AND in the right order.
Our full integration with Rock RMS provides
the fastest and most compliant texting platform on the market. More than that,
we’ve created several exclusive features for Rock users to partner with us
including Segmented Stop Management
and custom workflows to save you time
and money.
Text ROCK to 77007 to learn about our Rock
integration or text CHAT to 77007 to text with a PBT team member now!